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[2021] Consumer Behaviour Edisi 2021
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Description:

Your First Introduction to Consumer Behaviour: Exclusive Guide on Getting Your Way
Around the Consumer Market has been written by the authors as the foundation and
guidance to fourth semester Diploma in Marketing students. Consumer Behaviour is a
social psychology applied to consumer situations. Students will be able to explain the
importance and application of consumer behaviour in marketing. This e-book has been
written to make the learning process engaging with compelling topics, texts and exercises.

Submitted By:
Md Nor Sirat (webmaster)
Submitted On:
18 Jan 2024
Downloads:
19
File Version:
JP
File Author:
NORWIDAYATI AHMAD, HALIZAH ALWI, HAMLIZATUL AMRAH MOHAMAD
File HomePage:
Click to view
Submitted On:
18 Jan 2024
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